The goods are being misled
This TV is not 'borderless', at least not to the extent suggested by the images and the marketing on the product page. The edges of the screen are actually around 5 times wider than shown in the photos. For comparison, the last photo attached to my comment is a comparison between this screen (left) and a Samsung QE65QN900B (right).
What's more, the TV refuses to work at all (including basic functions such as the TV tuner and display of HDMI sources) until you accept Google's terms and conditions. I was not informed of this before my purchase, and I find it unacceptable.
The picture sharpness and colour reproduction are very decent, especially for the price, and I would have been relatively happy with my purchase if I didn't feel ripped off for the two reasons above.