A solid motherboard, well designed for gamers
I'm not so keen on coloured LEDs on a motherboard. I think it's silly, the machine is under the desk. But what I did like was the fact that I can put in 128GB of DDR4 if I want to, and more importantly, that the motherboard is pre-installed to receive watercooling coolers. No need to worry about the plastic backplane that comes with the cooler, just screw on the brackets and go.
Plus there's room for 8 SATA drives. Nothing to complain about.
Finally, the fact that the BIOS allows automatic overclocking is the icing on the cake.